American Beauty Berry – Callicarpa Americana


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The American Beauty Berry, scientifically known as Callicarpa Americana, is a stunning native shrub that adds natural beauty and vibrant color to your landscape. This deciduous shrub is known for its unique and eye-catching characteristics, making it a popular choice for both garden enthusiasts and landscaping professionals.


Best grown in evenly moist, well-draining, sandy or clayey soils with plenty of organic matter. Can be grown in nearly any soil type as long as drainage is adequate. Tolerant of some drought once established. Plants may defoliate and fruiting performance may be poor during prolonged periods of hot, summer drought. Best fruiting is in full sun but plants will tolerate light shade. Hardy in Zones 6-12. In the colder end of its hardiness range, this shrub may experience dieback in harsh winters or if planted in an exposed site but it will resprout readily from the base and fruiting should not be affected. Prune in winter to encourage more bushy, compact growth. Plants can be cut as far back as 1′ from the base or around 2′ less than the desired size. Plants can also be left to take on a more natural form but deadwood should be removed in spring. Propagate from cuttings or seed.


Typical Uses

American Beauty Berry is valued for its striking clusters of bright purple berries that appear in the fall. These berries serve as a valuable food source for birds and add a pop of color to your garden. In addition to its ornamental appeal, it can also be used for creating natural borders, hedges, or as a standalone focal point in your garden design.


Establishment and Care Instructions

When planting American Beauty Berry, choose a location with well-drained soil and partial to full sun exposure. Follow these care instructions for a healthy and vibrant shrub:

  • Plant in the spring or fall for best results.
  • Water regularly, especially during the first year to establish the root system.
  • Prune in late winter or early spring to maintain shape and promote berry production.
  • Apply a layer of mulch around the base to retain moisture and suppress weeds.
  • Fertilize with a balanced, slow-release fertilizer in the spring to encourage growth.

Special Features and Usage

American Beauty Berry is a versatile and low-maintenance shrub with several unique features:

  • The vibrant purple berries provide a stunning contrast to the green foliage in the fall.
  • This shrub is a valuable wildlife attractant, drawing birds to your garden with its berries.
  • It requires minimal care and can thrive in a variety of soil conditions.
  • Used in landscaping for its attractive appearance, making it a standout choice for both residential and commercial properties.

Enhance the beauty of your landscape with the American Beauty Berry. Whether you’re an avid gardener or a landscape professional, this shrub is sure to add a touch of natural elegance to your outdoor space.


Water Use



Spring, Winter




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